Thinking in Categories

Name: Thinking in Categories
Brand: Neetu Barmecha
Availability: PreOrder

by Neetu Barmecha

₹00

📖 The book is a practical guide to understanding how categories are built, managed, and scaled across e-commerce, marketplaces, and consumer businesses. It covers topics like category strategy, pricing, assortment, merchandising, inventory, promotions, marketplace metrics, and growth.

It could be particularly useful if you:

* Work in e-commerce, category management, retail, or marketing

* Are preparing for interviews in these roles

* Are an MBA/student looking to understand how consumer businesses actually work

* Are building or managing a consumer/D2C business

Detailed Description

E-commerce has challenged everything in the last few years—the operating model of businesses, the way we sell, and the way customers pay and buy. Retail is no longer just about selling products now—it is about managing customer demand, experience, and customer touchpoints in a far more dynamic environment.

Thinking in Categories presents a practical framework for building, growing, and scaling high-growth categories in today's consumer retail landscape. The objective of this book is to make the concepts of category management, marketplace, or retail business accessible to anyone who is curious about the field.

Whether you're starting your career in category management, managing a growing business, working on the brand side, building a D2C business, or leading a large retail or marketplace category, this book will help you think more strategically, make better commercial decisions, and identify the levers that drive sustainable growth.

What the Book Includes:

Category Growth Levers: Merchandising, Pricing, Availability, Selection, etc.
Detailed Category Management Process & Tools: Consumer Research, Assortment Planning, Joint Business Planning, OTB, Buying, Inventory Management, Customer Funnel.
E-commerce Metrics & P&L Management: Key metrics across Amazon, Flipkart, Reliance Retail, and how category P&Ls are managed in marketplace and e-commerce.
Case Studies & Interviews for Category Managers.
Real-World Case Studies from E-commerce and Retail.

Who Is This Book For?

Aspiring and early-career category managers looking to build strong fundamentals.
Experienced category and business leaders looking for practical frameworks.
Brand managers and consumer businesses seeking to understand the retailer and marketplace perspective.
Founders and D2C entrepreneurs building and scaling consumer categories.
MBA students and professionals interested in retail, e-commerce, and consumer businesses.

About the Author

Neetu Barmecha is a business leader with over 12 years of experience in category management, e-commerce, consumer goods, and technology. Over the course of a diverse career, she has led category growth and commercial initiatives at The Walt Disney Company, Reliance Retail, Reckitt Benckiser, and Amazon P3P seller, gaining first-hand experience across brand, retailer, and marketplace ecosystems. She is an MBA from the Indian Institute of Management Ahmedabad (IIMA).