Approval Pending
This book is under review and will be available once approved.
Business & Economics
by Ratheesh Maniannair
In business, the greatest losses are rarely caused by a lack of money or opportunity—they are caused by failures of judgment.
Most enterprises do not collapse because of a single catastrophic event. They decline through delayed decisions, emotional attachment, poor capital allocation, misplaced trust, blind persistence, and the inability to recognise when it is time to pause, adapt, or walk away.
Drawing on more than twenty-five years of experience as both a corporate executive and entrepreneur, Ratheesh Maniannair blends timeless wisdom with practical business realities to reveal the principles that separate enduring enterprises from those that quietly fail.
Rather than offering motivational slogans or quick-fix formulas, Shut Up and Get Out presents a disciplined approach to business judgment through original mental models and decision-making frameworks.
Inside this book you'll discover:
• Janaka's Law of Attachment – Why intelligent people become trapped by their own decisions.
• The HORSE Rule – A practical framework for enduring and overcoming adversity.
• The SIN Principle – How small decisions silently accumulate into major failures.
• The PAW Praxis – A structured approach to partnerships, trust and business relationships.
Whether you are an entrepreneur, business owner, executive, manager, investor, or student of business, this book offers practical lessons on preserving capital, avoiding costly mistakes, and building enterprises that endure.
"The Chakram, an ancient Kerala coin, symbolises a timeless truth: wealth never remains in one hand forever. It moves with judgment, timing and unseen forces."
Publication Year
2026
Author
Ratheesh Maniannair
Listed by
Ratheesh Maniannair
Why do intelligent entrepreneurs fail while others, facing similar opportunities, build businesses that endure for generations? Why do capable leaders repeatedly make decisions that ultimately destroy the very organisations they created?
Shut Up and Get Out is a decision-making philosophy for entrepreneurs built around the systematic elimination of failure. Instead of asking how businesses become successful, it begins by asking a more fundamental question: Why do businesses fail despite intelligence, opportunity, hard work, and experience? The book argues that sustainable success is achieved not by accumulating endless strategies, management theories, or motivational principles, but by systematically identifying and eliminating the hidden causes of failure.
The inspiration behind this work comes from a simple conviction: when a business fails, the consequences extend far beyond the entrepreneur. Employees lose livelihoods, families face financial uncertainty, suppliers and lenders incur losses, communities lose economic activity, and nations lose productive enterprises. Helping entrepreneurs make better decisions is therefore not merely a business objective, but a contribution to sustainable economic development.
Drawing upon more than twenty-five years of experience in entrepreneurship, corporate leadership, sales, marketing, and business development, Ratheesh Maniannair combines practical business experience with insights from philosophy, psychology, behavioural economics, history, and strategic management. The book is organised into two complementary parts. The first adopts an ancient narrative style, drawing upon timeless wisdom to explore enduring principles of leadership, character, judgment, and resilience. The second translates those principles into practical frameworks and decision-making tools for today's entrepreneurs, founders, business owners, corporate managers, and aspiring leaders.
Central to the book is Janaka's Law of Attachment, an original framework developed by the author, which proposes that many business failures originate not from a lack of intelligence or opportunity, but from unhealthy attachment—to ego, past success, failing strategies, sunk costs, relationships, assumptions, and deeply held beliefs. As judgment becomes clouded by attachment, poor decisions gradually appear rational until failure becomes inevitable. Through examples drawn from business, history, philosophy, and leadership, the book demonstrates how clarity of judgment—and the absence of destructive attachment—has shaped both extraordinary success and catastrophic failure across different eras.
Supporting this central philosophy are a series of original frameworks developed by the author, including the HORSE Rule, SIN Principle, PAW Praxis, The Old Man's Rule of Three, and The Secret Behind Miraculous Performance. Together, these models provide entrepreneurs and business leaders with practical tools to recognise hidden risks, strengthen judgment, eliminate avoidable mistakes, and build resilient organisations capable of enduring uncertainty and change.
Written in an engaging and accessible style, Shut Up and Get Out is intended for entrepreneurs, founders, business owners, corporate managers, MBA students, and aspiring leaders seeking practical guidance rather than abstract management theory. Every chapter combines timeless wisdom with modern business realities, encouraging readers to rethink leadership, success, failure, and decision-making from an entirely different perspective.
By combining timeless philosophical insight with contemporary business realities and original decision-making frameworks, the book offers a distinctive contribution to the business and entrepreneurship genre. More than a conventional business book, it argues that enduring success is rarely created by adding more techniques or strategies, but by removing the hidden patterns of thought and behaviour that repeatedly lead to failure. The objective of this book is not merely to help entrepreneurs build successful businesses, but to help them build businesses that endure—because every enterprise that survives creates employment, strengthens families, supports communities, and contributes to the long-term prosperity of society.
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