Non-Fiction
by David Ogilvy
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This book is a comprehensive guide on all the facets of advertising. It begins with an introduction with a chapter called Overture. It then goes on to explain the core concepts of the field like how to get clients and how to come up with sellable advertising. It then provides details on the advertising job markets and how to get these jobs. It also contains an open letter to a client in search of an advertising agency and information on how to run and manage an advertising agency.
Publication Year
2025
Author
David Ogilvy
Listed by
Virender Manral
In this book are the four fundamental principles of advertising mantra: maintaining professional discipline, performing intense research, being creatively brilliant, and producing results for clients. The book also explains the good causes that advertising can be used for, and how to use it for this. It teaches readers how to compete with Procter & Gamble, and in the last chapter, explains the author’s personal opinion on the flaws in advertising. Ogilvy On Advertising (Vintage) was published by RHUS in 1985. This 1st vintage books edition is available in paperback.
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